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Consumer Insights Research

Now more than ever, the consumer is in charge. With fragmented media, virtually unlimited choices and a challenging economic environment, it's becoming increasingly difficult to connect with consumers and influence their product or service choices.
Understanding those subconscious, emotional motivations and hidden tensions through consumer insights research will allow you to develop messages and communications that resonate with consumers and ultimately build long-lasting relationships and loyalty to your brand.
ORC International's experienced consumer insights research team can help you better understand consumers, their decision-making process and the points at which their behavior can be influenced or changed.
We can help you:
  • Identify unmet needs
  • Understand consumer behavior and motivation
  • Determine optimal product assortment
  • Maximize brand performance
  • Enhance shopping or service experience
  • Refine communication and promotion strategies
  • Improve customer satisfaction, loyalty and retention
We have experience providing consumer insights research solutions for a range of categories in the consumer products, restaurant and retail industries.
Qualitative consumer insights solutions include:
  • Social media research
  • Ethnography
  • Focus groups
  • One-on-one interviews
  • Online qualitative research sessions
  • Online bulletin boards
Quantitative consumer insights solutions include:
  • Attitude and usage studies
  • Purchase driver analysis
  • Consumer needs assessment
  • Segmentation
  • Message testing
  • Product testing research with ProSelect®
  • Online shelf testing with iShelf®
  • Packaging research
  • Product line optimization
  • Pricing research
  • Point of purchase research
  • Customer satisfaction research
ORC International also provides consumer insights solutions among Hispanics. Our 3-step Hispanic research solution, ENFOQUE®, and our in-house staff of Hispanic research experts can help you Discover, Explore, and Grow your business among Hispanics.
Shopper Insights for Consumer Product Manufacturers and Retailers
ORC International understands that what consumers "say" and what shoppers "do" may often be two different things. That's why our shopper insights services are dedicated to helping manufacturers and retailers understand consumers throughout the purchasing process, from pre-store, to in-store, to point-of-purchase.
As more and more purchase decisions are being made in-store, shopper insights that get you close to the consumer, and help you differentiate, gain competitive advantage and increase loyalty, are critical.
We have extensive experience conducting research for both consumer product manufacturers and retailers.
We've worked in consumer product categories such as:
  • Baby products
  • Beverages
  • Food products
  • Greeting cards
  • Household cleaning
  • Personal care
  • Pet products
  • Toys and games
We've worked with retailers in categories such as:
  • Apparel
  • Convenience store
  • Fast food
  • Grocery
  • Restaurants