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About ORC International

Our History

Since our founding in 1938, ORC International (formerly Opinion Research Corporation) has innovatively built our foundation through a continual expansion of methods, business issues and vertical expertise, technologies, capabilities and insights.
 

ORC International Milestones:

1938
Opinion Research Corporation is founded by Dr. Claude Robinson, a pioneering figure in market research and the original Director of the Gallup Poll.
1938
Check received from first client—Sears & Roebuck—for a survey conducted in Cleveland.
1945
Conducts first-ever employee research program for General Motors Corporation.
1963
First general public CARAVAN® omnibus survey launches; still the longest continuously running omnibus survey in the United States.
1975
Joins the Council of American Survey Research Organizations (CASRO) as a founding member.
1991
Purchased by its management team from Arthur D. Little.
1992
Expands into the UK with the acquisition of Research by Telephone in London.
1993
Continues UK expansion with the acquisition of Gordon Simmons Research in London; IPO made in October.
1994
European Information Center opens in London.
1995
Opens Asia Pacific headquarters in Hong Kong.
2006
Acquired by Omaha-based marketing services firm infoGROUP.
2007
Forms partnership with CNN on the CNN/Opinion Research Poll, conducting national, speech reaction, state and flash/overnight polls for the world’s most trusted name in news.
2007
Acquires NWC Research in Melbourne, Australia, our new regional headquarters in the Asia Pacific region.
2007
Acquires Northwest Research Group in Boise, ID.
2007
infoGROUP acquires research firm Guideline, Inc. (consolidation of research firms: FIND, Atlantic Research, Teltech, Signia Partners) with offices in New York, Boston, Chicago, Minneapolis and Washington, DC.
2008
Guideline Inc. joins forces with Opinion Research Corporation as ORC Guideline.
2011
Company formally changes name worldwide to ORC International.
Divests from infoGROUP and returns to independent status in partnership with Lake Capital.