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Customer Strategies

​In today’s increasingly competitive global economy, customer satisfaction is no longer enough to ensure success. Instead, you need to focus on customer advocacy, doing what is best for the customer to earn more trust, sustain better relationships, create positive word of mouth, reduce marketing costs, increase the value of your brand and achieve profit and growth. And that’s true whether your organization operates in the private or public sector.  

How we help improve your business performance…
For more than four decades, ORC International has been working with organizations across sectors to measure, interpret and act upon customer feedback. We believe that an in-depth understanding of customers can improve organizational performance. We’ll help you: 
  • More effectively identify and understand your customers
  • Uncover the drivers of consumer behavior and how to capitalize on it
  • Target the specific areas that have the greatest impact on service delivery
  • Communicate customer feedback to build a stronger connection

Through our Integrated Intelligence framework, we deliver a range of projects, including:

  • Customer Equity Model—a framework for measuring the customer experience and determining effective strategies for influencing consumer behavior and buying decisions, which will ultimately impact your top and bottom line
  • Brand Assessment & Management
  • Linkage with Employee Engagement
  • Win/Loss Analysis
  • Net Promoter Score/Customer Advocacy
  • Competitive Analysis
  • Customer Segmentation