In today’s competitive global marketplace, developing winning products has never been more challenging—or more important. Often, the critical success factors in early-stage product development are sound information and objective analysis.
ORC International delivers the comprehensive knowledge and the objective, external perspective you need to generate and advance the best product concepts. For each stage of your product development process from ideation to go-to-market, we can research and analyze competitors, technologies and markets to help you define new product concepts, overcome technical challenges and commercialize winning products and processes.
Through our Integrated Intelligence framework, we deliver a range of projects throughout your product development lifecycle, including:
- Whitespace Opportunity & Analysis
- Concept Evaluation & Testing Pricing Research
- Go-to-Market Analysis & Strategies
- Competitive Analysis
- Post-Launch Assessment