With ORC International’s Integrated Intelligence framework, we’ll partner with you to help you better understand the value of your corporate brands, assess your corporate reputations and help develop strategic actions to maximize both.
Your brand and reputation are intangible—yet critically important—assets. Turn to ORC International for help:
- Identifying current and potential risks to your company’s reputation and their likely impact on your profitability and growth
- Developing and maintaining corporate positioning that will resonate with your customers
- Understanding your brand’s relevance in the market—whether it meets genuine user needs and offers real benefits compared to competitive offerings
- Determining your brand’s credibility and sustainability
- Monitoring the health of brands over time via in-depth tracking studies on brand/advertising programs
- Developing brand and communication strategies and the supporting data -driven rationales/business cases