CARAVAN® Suite of Omnibus Surveys
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If your organization is seeking a fast, cost-effective way to measure
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public attitudes, opinions, and preceptions consider the CARAVAN suite of omnibus surveys. Our shared cost, multi-client omnibus approach to survey research lets you conduct your study at a fraction of what you might spend on an ad-hoc study.
Using individually priced omnibus survey questions can help you maximize your research budget through cost savings and added flexibility. And, of course, responses remain proprietary- belonging only to your organization. ORC International's CARAVAN Omnibus Surveys enables you to quickly:
Measure brand awareness
Measure product usage and market penetration
Test marketing messages to see which resonate with consumers
Validate qualitative research results
Generate news publicity with attention-grabbing survey findings
Estimate the appeal of new product concepts
Evaluate customer service
Pre-test and post-test advertising campaigns
Track public reaction to events
Identify current trends and forecast trends for the future