Upcoming Webinar:
Monitoring Your Healthcare Brand’s Reputation in the Age of Social Media
Monday, May 21, 2012
2:00pm- 3:00pm EST
REGISTER: https://www1.gotomeeting.com/register/253648104
In an era in which the majority of adults are looking for health information online, 79% of companies say social media will have a major impact on how they do business, according to results from 2011 NYSE Euronext CEO Report conducted by ORC International.
While these trends present an opportunity for healthcare brands to inform marketing strategy, it has also become critical to proactively mitigate potential risks associated with social media and take action accordingly.
In this webinar, ORC International, a leading global market research firm established in 1938, will share research and a specific process for the healthcare industry. We developed this process as a result of our ORC Social Buzz Reputation Monitor, a new product that addresses reputational risks within social media, while at the same time gathering a wealth of information that helps identify trends and issues impacting your healthcare brand.
Speakers:
Dana Benini, Managing Director, ORC International Healthcare
Jenny Verbitsky, Product Manager, ORC Social Buzz, ORC International
Upcoming Conferences:
Don’t miss ORC International at the following conferences:
Society of Competitive Intelligence Professionals (SCIP)
May 14-17, 2012
Philadelphia, PA
www.scip.org
Pharmaceutical Business Intelligence Research Group
May 20-23,2012
Chicago, IL
www.pbirg.com