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Integrating Competitive Intelligence with Market Research
May 1, 2013
2pm- 3pm ESTRegister Today
Competitive Intelligence practitioners often look at the world and research differently than classically trained market research professionals. In competitive intelligence research and analysis, sample sizes are typically smaller and the analytical leaps of faith involved can be larger than expected. How can these differences improve analytical outcomes?
Join leading global market research provider, ORC International, for this informative complimentary webinar where we will discuss these challenges in detail, illustrate how the different methodologies approach business questions, and share key best practices observed by corporate practitioners. Learning points include: meaningful differences and bridging the gaps between CI and MR, guide to implications of these differences on analysis and insight, key steps to appreciate the strengths of each approach, and cases of integrated approaches in action.