ORC International Launches Social Buzz New Social Analytics and Insights Blog
(New York, NY- October 18, 2011) Global market research firm ORC International today launched a
new blog, Social Buzz (www.orcsocialbuzz.com). Bringing together insight from social listening tool,
Social Radar powered by Infegy, and ORC International's skilled research experts, Social Buzz is
focused on showcasing high-level stats and analysis on sentiment, buzz, key influencers and trends
from conversations across the web on the hottest industry and brand-related topics.
"There's a strong movement towards combining social listening data with hands-on market research
support" noted Jenny Verbitsky, Product Manager for ORC International's Social Analytics Solutions.
"Companies require more in-depth analysis into the numerous conversations online to help shape
their strategies. Social Buzz allows us to demonstrate the combined value across multiple industries
and apply it topics that matter today," she added.
Social Buzz supports the promotion of ORC International's Social Analytics Solutions product suite- a
powerful 360 degree online and market research analysis on brands and topics can help shape
overall strategies and focus on key areas including:
- Brand Management
- Product Development
- Event-based Listening
- Campaign Measurement
- Competitive Intelligence and Industry Insight
For more information, please contact: firstname.lastname@example.org
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