Awareness remains unchanged, but disagreement with movement grows
Princeton, NJ, June 25, 2012- A recent ORC International survey of American adults has found that awareness of the Occupy Wall Street movement is unchanged since the intense media coverage of the movement’s events through fall and winter of 2011 but that support for the movement has declined.
ORC International updated a series of questions about Occupy Wall Street asked in late 2011 and found that 71% of Americans remain aware of the movement, even while media coverage has significantly declined and protesters have largely dispersed from the parks and fronts steps of the world’s financial capitals. The continued awareness is in part to the ongoing social dialogue that continues by both supporters and protesters of the movement.
According to ORC’s social analytics product, Social Buzz, Occupy Wall Street conversations continue to steadily appear with an average of 156,000 posts daily in the social universe since mid-December. This is mostly driven by specifically timed events including the six month anniversary to re-occupy Zuccotti Park in New York City on March 17-18, mass arrests on March 22, and a May Day Protest.
Overall agreement with the movement’s position regarding financial inequities continues to hold steady at 30% since the fall; however, the percentage of those who disagree has risen seven points to 28% over the past six months. While levels of coverage in both social media and traditional media have varied, the combination has continued to keep this movement in front of the American public. Long-term sustainability of the movement, however, remains a question.
**Poll conducted using ORC International’s CARAVAN® service from June 9-11, 2012. The poll interviewed 1005 US adults by telephone.
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ORC International is a leading global research firm with offices across the U.S., Europe and Asia Pacific. We offer a platform of integrated intelligence that combines traditional and forward-thinking methodologies, technology, industry expertise, and skilled research professional to provide clients with the most comprehensive foundation for providing actionable insight to solve their most pressing business challenges worldwide. The Company has been a partner of CNN on the CNN|ORC International poll since 2006 and founding member of the CASRO. For more social media information, please visit our blog: www.orcsocialbuzz.com or the company website www.ORCInternational.com.