ORC International Senior Vice President Appointed to AMA’s Market Research Council
PRINCETON, NJ (July 1, 2012) - Leading global market research firm ORC International is pleased to announce that Sherrie Binke, ORC International’s Senior Vice President/Managing Director has been appointed to the American Marketing Association’s Market Research Council.
In her yearlong appointment, commencing July 1, Ms. Binke will lead and advise the AMA on its major projects and conferences that target the market research community. Additionally, she will serve as an advocate for AMA members from the market research industry; facilitate an industry view of AMA offerings for researchers and marketers, and foster growth of the AMA research segment, a community of professionals including research innovators, senior research executives and mid-career individuals.
“I am honored to serve on this distinguished council. This is a great opportunity to continue ORC International’s participation in the transformation of the industry. I am looking forward to serving with my peers as we help shape the industry”, noted Ms. Binke.
“We are excited to have Sherrie represent ORC International as a member of the council. Sherrie is a consummate professional and the AMA and its members will truly benefit from her expertise and guidance”, said Marc Litvinoff, ORC International’s President and CEO.