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CNN and ORC International Renew Polling Partnership Poll to be Rebranded CNN|ORC International Poll
PRINCETON, NJ and NEW YORK, NY (July 13, 2011) - Leading global research supplier ORC International, and CNN, the most trusted name in news, today announced the renewal of their five year partnership on the CNN|ORC International poll. The poll, formerly known as the CNN|Opinion Research Poll was recently rebranded to reflect ORC International’s new global branding that the Company launched in January 2011.
“We’re very excited about our continued partnership with CNN” said Marc Litvinoff, President and CEO of ORC International. They are the preeminent news organization, and as we gear up for the 2012 elections, we are looking forward to supporting CNN with insight on the nation’s perceptions of candidates, topics and issues” Litvinoff added.
ORC International conducts national polls, state-level polls, post-debate and speech polls, as well as polls to support CNN documentaries. CNN and ORC International recently began to include cell phone users in its weekly national polls.
“CNN has been a tremendous partner with innovation being the hallmark of our relationship” said Jeffrey Resnick, Global Managing Director of Innovation and Strategy for ORC International. “We are excited about working with CNN to continue to enhance the science of polling” added Resnick.
“We are pleased to continue our partnership with a firm that has an excellent reputation for independent, objective analysis and is a leader in the research industry,” said Sam Feist, CNN’s Washington bureau chief. “ORC International is a valued polling partner for CNN and will be a key part of providing our viewers with accurate and relevant information.”
Results from CNN|ORC polls can be found on the CNN home page, CNN Politics page, on Twitter @ORCIntl and soon on the ORC International website (www.ORCInternational.com).
About ORC International
ORC International is a leading global research firm with offices across the U.S., Europe and Asia Pacific region offering the unique ability to integrate primary and secondary research, competitive intelligence and expert insight to address the strategic challenges of its clients worldwide. The company has been a partner of CNN on the CNN/ORC International poll since 2006. To learn more about ORC International, visit www.orcinternational.com
CNN Worldwide, a division of Turner Broadcasting System, Inc., a Time Warner Company, is one of the world’s most respected and trusted sources for news and information. Its reach extends to nine cable and satellite television networks; one private place-based network; two radio networks; wireless devices around the world; four Web sites, including CNN.com, the first major news and information Web site; CNN Pipeline, an on-demand broadband video service; CNN Newsource, the world’s most extensively syndicated news service; and partnerships for four television networks and one Web site.