After a period of volatility, the travel and hospitality industry has begun to steady itself. Hotels, airlines and cruise ship operators are now experiencing greater demand thanks to growth in family travel, adventure travel, green travel, social media usage and deal-seeking consumers. With such savvy travelers and so much competition, acquiring and retaining customers and improving employee engagement is more important than ever.
ORC International’s integrated research framework and expertise in the travel and hospitality industry can help you navigate the consumer mindset, understand your competitive landscape, improve business performance and drive loyalty. Turn to us to help:
- Track and measure customer satisfaction, loyalty and equity to drive retention and acquisition and understand attrition
- Keep you abreast of marketplace trends, developments or industry issues that may impact your business
- Monitor competitive developments and track strategies your competitors are implementing
- Provide company profiles or an industry overview to help identify potential marketing partners or sponsorship opportunities
- Obtain revenue statistics for competitors, as well as other companies that may be of interest to your business
- Monitor social media conversations for immediate feedback on brands and topics