As part of the retail industry, you face ever changing trends, limited research budgets and intense competition due to consolidation and channel migration. With so much competition, it’s more important than ever to stay ahead of the game so you won’t lose share of voice. At ORC International, our integrated research framework coupled with our retail expertise will help you navigate the competitive landscape to help drive business growth, spark innovation, improve employee engagement and improve customer satisfaction. Lean on us to help you:
- Track product sales to help identify growth opportunities and
- Understand preference and purchase behaviors of your client’s customer base
- Understand the competitive landscape to identify new targets for growth, acquisition and benchmark marketing and advertising efforts
- Manage your brand and keep tabs on marketplace trends, developments or industry issues that may impact your business.
- Identify distribution issues and technology trends to enhance your business’ efficiency
- Monitor social media conversations for immediate feedback on brands and topics
We've worked in retail categories including grocery, department store, apparel, specialty retail, pet store, and convenience store, providing a wide range of marketing research solutions for our retail clients including:
- Customer satisfaction research
- iShelf® online shelf testing
- Awareness and usage studies
- Habits and practices studies
- Attribute prioritization/decision tree
- Competitive profiling
- ProSelect® product testing research
- ConSelect® concept testing
- Pricing research
- Product line extensions/enhancements
- Package testing
- Tracking research
- Private label research
- Store level research
- Ad/message testing
- Image studies
- Ethnographic research/shop-alongs
We also have specific expertise in Shopper Insights research and Hispanic research.
Shopper Insights Research
We know shopper marketing is a key area for retailers today and insights that get you close to the consumer, and help you differentiate, gain competitive advantage and increase loyalty, are critical.
Yet what consumers "say" and what shoppers "do" may often be two different things. That's why ORC International's shopper insights solutions are dedicated to helping retailers understand consumers throughout their decision-making process and, perhaps most importantly, identify the points at which their purchase behavior can be influenced or changed.
We can help you:
- Identify unmet needs
- Understand consumer behavior and motivation
- Determine optimal product assortment
- Maximize brand performance
- Enhance shopping experience
- Refine communication and promotion strategies
- Improve customer satisfaction, loyalty and retention
As the purchasing power and population of Hispanics in the United States continues to increase, ORC International also recognizes what a key growth opportunity this market represents for retailers. That's why we developed, ENFOQUE®, our 3-step Hispanic research solution, to help you Discover, Explore, and Grow your business among Hispanics.